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Chrysler reports 33% decline in U.S. sales for October 2008

by David Zatz on

Chrysler LLC today reported total September 2008 U.S. sales of 107,349 units, down 33 percent from the same period last year. Total September sales reflect a highly volatile economic environment, ongoing segment shifts and reduced fleet and lease volume.

Chrysler LLC’s minivan sales thrived in September based on their appeal as fuel efficient, multi-passenger vehicles. Compared with September sales in 2007, the Chrysler Town & Country achieved a 6% increase with sales of 9,229 units, and the Dodge Grand Caravan increased 6% with sales of 11,056 units. With more than 12 million minivans sold worldwide in their 25-year history, Chrysler and Dodge minivans still command 40% of the U.S. minivan market.

The mid-size Chrysler Sebring Convertible achieved an 11% increase with 1,813 units in September.

Dodge Caliber posted sales of 6,129 units, down 3 percent over last year’s total of 6,348 units. However, when compared with August 2008 sales, the Caliber’s sales increased by 52 percent. The Dodge Journey reached 4,860 units, up 6 percent when compared with August 2008 sales.

The sell-down of 2008 Dodge Ram pickups has progressed and made way for the new 2009 model arriving at dealers in October. The 2009 model-year Dodge Ram offers a best-in-class combination of power and fuel efficiency with a base starting price of $22,170 (regular cab, includes destination).

Chrysler LLC finished the month with 381,365 units of inventory, or a 85-day supply. As part of a planned reduction in manufacturing capacity, inventory is down 15 percent compared with September 2007 when it totaled 450,733 units.

More details will be provided soon.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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