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Chrysler sales down 47% (with chart)

by David Zatz on

Chrysler today reported total November 2008 U.S. sales of 85,260 units, down 10% versus October 2008 (94,530 units), and down 47% from the same month last year. Fleet sales decreased 63% versus last November, as planned, and retail sales were in line with the retail industry (down 36%).

“2008 will go down as unlike any other year in the industry, and thus, comparisons to 2007 sales have become irrelevant,” said Jim Press, Chrysler LLC Vice Chairman and President. “In this environment, we need to evaluate sales based on month-to-month trends, with the last two months of the year being especially important to determine if we have established a base for sales in 2009. Our goal is to fight to maintain our share of the retail market month-to-month by keeping a strong advertising and incentive presence in the marketplace and finding financing solutions for our customers, roughly 75% of whom finance their vehicles with dealer assistance.”

November’s industry sales declines reflect the combined impact of weak consumer confidence and tight credit, and highlight the need for government action. This week Chrysler LLC will present its Viability and Accountability Plan in detail to Congress regarding the Company’s request for an immediate working capital bridge loan.

Sales for the new 2009 Dodge Ram 1500 increased as it makes its way to dealerships across the country. Sales of the 2009 model for the month reached 1,958 units. Compared to October 2008, total Dodge Ram sales were down 12% (15,538 units), performing better than the industry overall.

Jeep® Liberty sales in November increased 6% (4,171 units) compared to October 2008 (3,918 units).

The new Dodge Challenger continues to draw attention. Sales reached 3,364 units in November, a 12% increase over October 2008 sales.

The Company finished the month with 399,724 units of inventory, or a 117-day supply. Inventory (in number of units) is down 17% compared with November 2007, when it totaled 480,424 units, though days supply is up.

An incentive plan will focus on aggressive cash rebates up to $6,000 on 2008 models, up to $3,000 on 2009 models and discounted APR financing that drive lower monthly payments. In several markets some 2008 model year vehicles are available with a 0% APR for up to 72 months; and 2009 model year vehicles are available with an APR as low as 1.9% for up to 72 months.

 

November Sales

Vol %

Sales Year to Date

Vol %

Model 2008 2007 Change 2008 2007 Change
Sebring 2,891 8,708 -67% 68,091 83,856 -19%
300 3,423 11,512 -70% 58,645 110,686 -47%
Crossfire 92 193 -52% 1,911 8,594 -78%
PT Cruiser 3,597 6,769 -47% 49,087 89,847 -45%
Aspen 2,013 1,515 33% 20,739 25,766 -20%
Pacifica 544 4,184 -87% 6,771 51,938 -87%
Town & Country 7,457 12,629 -41% 110,411 123,940 -11%
CHRYSLER BRAND 20,017 45,510 -56% 315,655 494,627 -36%
Compass 880 2,683 -67% 24,124 36,196 -33%
Patriot 2,461 4,199 -41% 53,057 35,447 50%
Wrangler 6,140 8,333 -26% 77,567 110,236 -30%
Liberty 4,171 6,813 -39% 62,382 82,164 -24%
Grand
Cherokee
5,203 8,489 -39% 68,174 109,184 -38%
Commander 1,447 4,391 -67% 25,506 57,206 -55%
JEEP BRAND 20,302 34,908 -42% 310,810 430,433 -28%
Caliber 2,755 6,313 -56% 81,262 92,228 -12%
Avenger 2,362 10,242 -77% 59,913 75,658 -21%
Charger 5,478 10,341 -47% 91,953 108,174 -15%
Challenger 3,364 0 0% 14,821 0 0%
Viper 61 5 1120% 1,020 389 162%
Magnum 48 2,417 -98% 6,881 27,978 -75%
Dakota 1,760 3,257 -46% 24,343 47,829 -49%
Ram pickup 15,538 24,488 -37% 229,222 326,177 -30%
Journey 2,815 0 0% 42,822 0 0%
Caravan 6,055 13,347 -55% 116,822 154,824 -25%
Durango 1,662 3,190 -48% 19,985 43,023 -54%
Nitro 1,804 5,795 -69% 34,332 67,475 -49%
Sprinter 1,239 1,275 -3% 13,468 14,934 -10%
DODGE BRAND 44,941 80,670 -44% 736,844 960,167 -23%
           
TOTAL CHRYSLER LLC 85,260 161,088 -47% 1,363,309 1,885,227 -28%
           
TOTAL CAR 20,475 50,088 -59% 385,590 519,586 -26%
TOTAL TRUCK 64,785 111,000 -42% 977,719 1,365,641 -28%
Selling Days 25 25   282 281  

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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