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Chrysler dealers asked to buy more cars

by Bill Cawthon on

In a closed-door meeting at the National Automobile Dealers Association convention in New Orleans, Chrysler president Jim Press asked dealers to continue ordering vehicles.

In the kick-off to a nationwide tour of Chrysler, Dodge and Jeep dealerships, Press and other company executives presented the case for Chrysler, sharing information about the viability plan the automaker will present to the federal government next month and discussing future products. Press told the assembled dealers that ordering the requested allocations, totaling about 78,000 vehicles, will be vital to the plan.

After the meeting, a number of dealers said Press got his message across and that they were far more upbeat about Chrysler’s prospects than they were before the presentation. Press received a standing ovation at the end of his speech.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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