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LaSorda: Chrysler will consider licensing production

by Bill Cawthon on

Chrysler would consider licensing production of an existing model and is looking for buyers for tooling for vehicles being discontinued. That’s the word, according to Tom LaSorda, Chrysler vice chairman.

LaSorda was responding to a Reuters report that said the company was negotiating with Renault-Nissan and Magna International for the sale of key assets including the Jeep brand and Belvidere assembly plant.

As Allpar reported earlier, LaSorda said the company was not talking to anyone about the sale of an individual brand or plant.

However, LaSorda refused to rule out the possibility that Cerberus Capital Management might be shopping the whole company to potential buyers.

“I just can’t speak to that,” LaSorda told reporters on a conference call, saying that such matters are “all dealt with at the Ceberus level.”

In an update of its earlier report, Reuters cited persons close to the discussions as saying Chrysler is looking at a deal to sell the tooling for the PT Cruiser and is talking to a Chinese manufacturer.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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