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Press: Chrysler could be viable by spring

by Bill Cawthon on

Speaking to reporters at the National Automobile Dealers Association convention in New Orleans, Chrysler President Jim Press said the company could be viable by spring this year.

Press said viability depended on Chrysler being able to complete the restructuring that is already underway, an improvement in the credit situation and the introduction of improved vehicles. He added that his idea of viable meant the company was solvent and had the ability to invest in new vehicles and repay the government loans it as received. Press sad he did not have any insight as to when the company might return to being profitable.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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