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Dodge Ram grabs 20 percent of full-size pickup sales in February

by Bill Cawthon on

One in five full-size pickups sold last month was a Dodge Ram, which outperformed all its competitors by retaining the highest percentage of it February 2008 numbers. The Ram’s 20 percent share was its best showing in five years as the segment became crowded with additional entries from Ford and GM and new trucks from Toyota and Nissan.

The 2009 Dodge Ram 1500 continued its winning streak as it beat the Ford F-Series pickup by winning the New England Motor Press Association’s (NEMPA) 2009 Winter Vehicle Award as Best-In-Class Pickup. This is the thirteenth award the new Ram has won since its introduction.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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