StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler’s March U.S. sales break 100K (down 39%)

by Bill Cawthon on

Chrysler today reported March U.S. total sales of 101,001 units, which is the first time since Sept. 2008 that the Company has surpassed 100,000 units, albeit at a a 39% decrease versus 2008. Retail market share stayed steady, at an estimated 10.0% versus 9.9% in March 2008. Total March sales include a fleet reduction of 44% year-over-year for the same period.

“The market is starting to show small signs of life which need to be nourished like seedlings,” said Jim Press, Vice Chairman and President, Chrysler LLC. “The fact that we exceeded 100,000 units for the first time since last fall is encouraging, and evidence that our improved quality, improved mileage as well as value represented in Employee Pricing Plus Plus are just what the doctor ordered for recession-wary customers who are reluctant to make long-term purchases. It’s too early to see a trend, but spring shows signs of hope.

“It’s business as usual as we stay focused on our customers and dealers, listening to what they have to say and building their confidence and trust,” Press added. “The U.S. government provided a critical vote of confidence in the Company’s alliance with Fiat SpA. The Administration’s announcement gave Chrysler a clear path to finalize plans for the future. Moving forward, our goal is to translate the confidence to our customers through our continued focus on quality, reliability and service.”

According to Press, “Our internal warranty data shows that we have achieved the lowest claim rate in our Company’s history, with a 30 percent improvement in the last 12 months. And reinforcing the Company’s improved quality and customer satisfaction initiatives, as reported by the National Highway and Traffic Safety Administration, Chrysler had the industry’s lowest number of recalls in 2008. We attribute this to a focus on designing and building in quality during previous years.”

The Company finished the month with 349,612 units of inventory, or an 87-day supply. Inventory is down 17 percent compared with March 2008, when it totaled 423,607 units.

Chrysler LLC will extend through April 30 the Employee Pricing Plus Plus program, which offers the employee price to all customers purchasing or leasing a new Chrysler, Jeep or Dodge vehicle. With feedback from our dealers, they brought back 0% for 48 months through Chrysler Financial on select products to provide qualified customers with more financing options (or flexibility). In addition, customers are eligible for cash discounts of up to $3,500 for 2009 model year vehicles.

To celebrate the 25th anniversary of the Company’s minivans, customers can add at no change a DVD player on Chrysler Town & Country or Dodge Grand Caravan.

                 Chrysler LLC U.S. Sales Summary Thru March 2009
                 -----------------------------------------------

                            Month Sales     Vol %    Sales CYTD     Vol %
        Model             Curr Yr   Pr Yr  Change  Curr Yr  Pr Yr  Change
        -----             -------   -----  ------  -------  -----  ------
  Sebring                   2,245  10,177    -78%   5,636  30,411    -81%
  300                       4,729   7,995    -41%   9,757  24,952    -61%
  Crossfire                    50     190    -74%     145     462    -69%
  PT Cruiser                2,633   5,305    -50%   4,798  15,604    -69%
  Aspen                       788   2,668    -70%   3,256   8,117    -60%
  Pacifica                    304     866    -65%     970   2,693    -64%
  Town & Country            8,753  13,338    -34%  21,144  34,381    -39%
    CHRYSLER BRAND         19,502  40,539    -52%  45,706 116,620    -61%
    --------------         ------  ------    ---   ------ -------    ---
  Compass                   1,405   4,836    -71%   3,147  10,400    -70%
  Patriot                   2,128   7,564    -72%   6,403  17,248    -63%
  Wrangler                 10,000   8,589     16%  25,450  21,814     17%
  Liberty                   4,565   7,366    -38%  11,974  23,047    -48%
  Grand Cherokee            4,538   8,172    -44%  12,387  23,163    -47%
  Commander                 1,135   3,414    -67%   3,185   9,648    -67%
    JEEP BRAND             23,771  39,941    -40%  62,546 105,320    -41%
    ----------             ------  ------    ---   ------ -------    ---
  Caliber                   3,315   9,509    -65%   8,234  31,331    -74%
  Avenger                   4,451   9,755    -54%   8,553  25,246    -66%
  Charger                   6,456   9,296    -31%  17,187  27,018    -36%
  Challenger                2,359       0      0%   8,399       0      0%
  Viper                        42     109    -61%     216     272    -21%
  Magnum                       21   1,150    -98%      72   5,354    -99%
  Dakota                    1,564   4,074    -62%   4,357   8,767    -50%
  Ram P/U                  19,328  26,318    -27%  46,619  68,862    -32%
  Journey                   5,987   2,640    127%  13,694   3,382    305%
  Caravan                  11,358  14,104    -19%  23,580  33,271    -29%
  Durango                     518   2,691    -81%   1,531   9,258    -83%
  Nitro                     1,894   4,981    -62%   5,218  15,355    -66%
  Sprinter                    435   1,279    -66%   1,296   3,815    -66%
    DODGE BRAND            57,728  85,906    -33% 138,956 231,931    -40%
    -----------            ------  ------    ---  ------- -------    ---

    TOTAL CHRYSLER LLC    101,001 166,386    -39% 247,208 453,871    -46%

        TOTAL CAR          23,668  48,339    -51%  58,201 145,601    -60%
        TOTAL TRUCK        77,333 118,047    -34% 189,007 308,270    -39%
    ----------------       ------ -------    ---  ------- -------    ---
  Selling Days                 25      26              75      76
  ------------                 --      --              --      --

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


Back to the Chrysler 100

Kidde fire-extinguisher recall and Ram RVs
mack engine
Silver Mack

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.