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Ram wins Ward’s award

by David Zatz on

 

The 2009 Dodge Ram won Ward’s“2009 Interior of the Year” award in the popular-priced truck category. The Ram has won 15 awards since its introduction last fall.

Tom Murphy, executive editor of Ward’s AutoWorld magazine, wrote, “The editors find the Dodge Ram’s new interior extremely comfortable and well-conceived. The saddle stitching on the seats and instrument panel make a wonderful styling statement, as do the upscale instrument gauges.”

Ward’s editors evaluated 35 vehicles in February and March.

“When we designed our all-new 2009 Dodge Ram, we re-thought the overall packaging of the interior as a comfortable living space and a functional work station,” Ralph Gilles, Vice President – Design, said. “We incorporated much tighter build tolerances, better materials and graining techniques, truck appropriate ornamentation, segment-first creature comforts and utilized unused space with thoughtful storage solutions. We created a strong feel to the interior that communicates to owners that they are driving a high-quality vehicle.”

The 2009 Ram was the first “graduate” of the company’s new Advance Interior Design Studio. The Ram stands out with a renewed emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, redesigned controls, chromed accents, premium seating with improved bolsters and two-tone upholstery.

All Ram interiors are significantly upgraded with “soft-touch” materials that feature industry-first two-tone technology and premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for Sport and Laramie models.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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