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Chrysler sales down 48%

by David Zatz on
Chrysler LLC today reported April U.S. total sales of 76,682 units, representing a 48 percent decrease versus 2008. Total April sales include a fleet reduction of 66 percent year-over-year for the same period, as the Company continues to emphasize retail over fleet. 

“The industry appears to have stabilized, as it’s been fairly level for the past four months,” said Jim Press, Vice Chairman and President, Chrysler LLC. “We know where the bottom is, and as the economy struggles to recover, vehicle sales should follow.”

“Chrysler retail sales and share were well above expectations, which shows the real strength of our dealers and products in the marketplace in spite of a month filled with troubling headlines,” said Press.

Press added, “This gives us reason for optimism as we begin working on our new alliance and restructuring plans.” 

April Sales Highlights

  • Jeep Wrangler continued its strong, upward sales trend, with April sales up seven percent (9,336 units) year-over-year compared to April 2008
  • Sales of the 2009 Dodge Challenger were up 11 percent (2,619 units) in April compared to March
  • Retail sales of the 2009 Chrysler Town & Country increased six percent in April compared to March
  • The all-new 2009 Dodge Ram truck continues to capture the attention of consumers and increase its market share; sales of the all-new 2009 Dodge Ram Quad Cab model increased 26 percent compared to March 2009

The Company finished the month with 336,913 units representing a 114 day supply.  Inventory is down 20 percent compared with April 2008, when it totalled 422,353 units.

“By adding GMAC as our preferred lender for Chrysler dealer and consumer business, the foundation is being laid for a stronger, reborn car company,” said Steven Landry, Executive Vice President, North American Sales and Marketing, Global Service and Parts – Chrysler LLC. “As a bank holding company with access to a variety of funding sources, GMAC offers the best long-term finance options for Chrysler dealers and customers.”

May Incentives

Chrysler LLC will extend through May 4 the Employee Pricing Plus Plus program, which offers the employee price to all customers purchasing or leasing new 2009 Chrysler, Jeep or Dodge vehicles. Customers may also qualify for 0 percent financing for up to 48 months through Chase bank.  In addition to the employee price, customers are eligible for cash discounts of up to $3,500 on 2009 model year vehicles.  Also, there are great deals on any 2008 models in stock.

 

Chrysler LLC U.S. Sales Summary Thru April 2009

 

      Month Sales

Vol %

      Sales CYTD

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Sebring

1,320

5,376

-75%

6,956

35,787

-81%

300

2,946

5,771

-49%

12,703

30,723

-59%

Crossfire

32

193

-83%

177

655

-73%

PT Cruiser

1,414

5,807

-76%

6,212

21,411

-71%

Aspen

550

2,135

-74%

3,806

10,252

-63%

Pacifica

169

665

-75%

1,139

3,358

-66%

Town & Country

7,443

10,723

-31%

28,587

45,104

-37%

CHRYSLER BRAND

13,874

30,670

-55%

59,580

147,290

-60%

Compass

712

2,804

-75%

3,859

13,204

-71%

Patriot

1,983

6,348

-69%

8,386

23,596

-64%

Wrangler

9,336

8,699

7%

34,786

30,513

14%

Liberty

3,301

6,642

-50%

15,275

29,689

-49%

Grand Cherokee

3,600

6,597

-45%

15,987

29,760

-46%

Commander

738

2,643

-72%

3,923

12,291

-68%

JEEP BRAND

19,670

33,733

-42%

82,216

139,053

-41%

Caliber

2,544

8,825

-71%

10,778

40,156

-73%

Avenger

1,365

5,666

-76%

9,918

30,912

-68%

Charger

4,703

13,021

-64%

21,890

40,039

-45%

Challenger

2,619

0

0%

11,018

0

0%

Viper

29

117

-75%

245

389

-37%

Magnum

5

433

-99%

77

5,787

-99%

Dakota

878

2,564

-66%

5,235

11,331

-54%

Ram P/U

17,903

24,206

-26%

64,522

93,068

-31%

Journey

4,436

6,667

-33%

18,130

10,049

80%

Caravan

6,687

14,665

-54%

30,267

47,936

-37%

Durango

331

2,568

-87%

1,862

11,826

-84%

Nitro

1,351

3,299

-59%

6,569

18,654

-65%

Sprinter

287

1,317

-78%

1,583

5,132

-69%

DODGE BRAND

43,138

83,348

-48%

182,094

315,279

-42%

 

 

 

TOTAL CHRYSLER LLC

76,682

147,751

-48%

323,890

601,622

-46%

 

 

 

          TOTAL CAR

15,563

39,564

-61%

73,764

185,165

-60%

          TOTAL TRUCK

61,119

108,187

-44%

250,126

416,457

-40%

Selling Days

26

26

 

101

102

 

Global Sales Reporting & Analysis 
May 1, 2009 

 

 

 

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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