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Fiat chief taking on Chrysler

by David Zatz on

A Fiat spokesman confirmed that Sergio Marchionne, CEO of Fiat Group, will head Chrysler when it leaves bankruptcy, most likely in May or June; he is also working on taking over Opel, Saab, and Vauxhall.

 Marchionne is a dual Canadian and Italian citizen, who has stated his goal as creating the world’s second largest automaker (and supplanting Volkswagen as Europe’s largest automaker). To do this, he plans to take the Fiat, Lancia, and Alfa Romeo operations and combine them with Chrysler, Opel, Vauxhall, Saab, and GM’s Latin American holdings. The combined companies would produce up to 6 million cars per year. 

Just as “New Chrysler” plans to leave much of its debt with an old shell containing generally unneeded assets, Fiat’s current debt of roughly $9 billion and the generally money-losing Ferrari and Maserati would remain with Fiat Group SpA. 

Fiat has altered its original plan and is now discussing taking on Opel’s debt to acquire the German-based GM division.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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