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Landry provides dealership criteria

by David Zatz on
dealership.jpg

Steve Landry, Executive Vice President, North American Marketing and Mopar Parts and Service, provided the criteria used for selecting dealers which would continue to have a Chrysler, Dodge, or Jeep franchise:

“The process to evaluate dealers was a thorough, rigorous process that used a data-driven metric that included the following factors:

– Minimum Sales Responsibility
– A scorecard that measured sales, share, shipments, customer satisfaction index, service satisfaction index and warranty repair
– Facility (capacity, Millennium II standards)
– Location (optimum retail area)
– Dual (Dealer is dualed with a competing manufacturer)
– The market’s total sales potential”

Landry pointed out that 44% of the dealers losing their franchise have another company’s franchise already and can continue selling that brand. Likewise, 83% of the dealers losing their franchise sell more used vehicles than new ones. He also pointed out that the plan to consolidate dealerships and have every one sell all three brands was critical to the decision not to make overlapping products.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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