StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Landry provides dealership criteria

by David Zatz on

Steve Landry, Executive Vice President, North American Marketing and Mopar Parts and Service, provided the criteria used for selecting dealers which would continue to have a Chrysler, Dodge, or Jeep franchise:

“The process to evaluate dealers was a thorough, rigorous process that used a data-driven metric that included the following factors:

– Minimum Sales Responsibility
– A scorecard that measured sales, share, shipments, customer satisfaction index, service satisfaction index and warranty repair
– Facility (capacity, Millennium II standards)
– Location (optimum retail area)
– Dual (Dealer is dualed with a competing manufacturer)
– The market’s total sales potential”

Landry pointed out that 44% of the dealers losing their franchise have another company’s franchise already and can continue selling that brand. Likewise, 83% of the dealers losing their franchise sell more used vehicles than new ones. He also pointed out that the plan to consolidate dealerships and have every one sell all three brands was critical to the decision not to make overlapping products.

New future for minivans, big cars (updated)

Mopar Makes Towing with the Jeep Gladiator Safer

Ram out-pickups Chevy, Challenger #1?, and other Q3 takeaways

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.