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Challenger and Liberty named “Ideal Vehicles” in survey

by Bill Cawthon on

The Dodge Challenger and Jeep Liberty were among the winning vehicles in AutoPacific’s 2009 Ideal Vehicle survey. The survey, based on responses from 25,000 owners who bought or leased a new vehicle from September through December 2008, respondents said the Challenger and Liberty meet or exceed their expectations and are, according to AutoPacific, “perfect the way they are.”

The Challenger was the favorite in the Sporty Car segment while the Jeep Liberty repeated last year’s performance as the top Mid-Size Sport-Utility Vehicle. Just last month, the Liberty took top honors in AutoPacific’s 2009 Vehicle Satisfaction Award study.

“We are very pleased that the Jeep Liberty and Dodge Challenger have won high praise from their owners. In fact, this is the second year in a row the Jeep Liberty has earned this honor,” said Doug Betts, Chrysler Group’s Senior V-P of Quality. “This study is confirmation that we understand the needs of our customers, and are designing and building vehicles that they are proud to own. Because of their positive experience, these consumers become promoters for our brands and in this difficult market, their endorsement is priceless.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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