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PT Cruiser to remain in production

by Bill Cawthon on

The Chrysler PT Cruiser, one of the most successful vehicles the automaker has introduced, will remain in production. Gualberto Ranieri, chief spokesman for Chrysler Group, confirmed the decision to keep the Chrysler plant in Toluca, Mexico cranking out PT Cruisers. One analyst thinks the PT Cruiser will remain in production until new Fiat-based models come on line in 2011.

The PT Cruiser, still looking much the same as it did when it went on sale nearly nine years ago, was slated for termination this summer. Sales were declining and former Chrysler owner Cerberus Capital Management had neither the money nor the vision to tackle the difficult task of updating Bryan Nesbitt’s decade-old design. However, a lack of new Chrysler, Dodge and Jeep models and the fact the PT Cruiser’s development costs have all been amortized led new Chrysler Group CEO Sergio Marchionne to keep the car in production.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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