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Ram is top pickup in Total Quality Index

by Bill Cawthon on

The 2009 Dodge Ram 1500 beat competitors from Ford, GM, Nissan and Toyota, claiming the top spot in Strategic Vision’s 2009 Total Quality Index (TQI).

The TQI, released today, showed the Ram scooped up 899 points, the highest total quality score for a truck in the 15 years the study has been conducted. Customers were impressed by the added storage capacity of the new Rambox and gave the Ram the best truck interior scores ever recorded.

The Ram outscored not only every other full-size pickup, but every compact or mid-size pickup, as well.

“Our all-new 2009 Dodge Ram is rated by owners as the best truck ever built,” commented Doug Betts, Chrysler Group’s senior v-p for quality. “It is a game-changing, class-leading truck that is second to none. This award confirms that we are making significant changes and improvements, which enhance the overall ownership experience and are being recognized by our customers.”

Strategic Vision’s Total Quality Index score is derived from measurements of all aspects of the vehicle ownership experience including product, reliability and dealership (independent variables) against multiple outcome measures (dependent variables) which include the following: Satisfaction with the complete ownership experience; perception of quality; owner reported delight; future purchase intent and emotional attachment to vehicle. The maximum possible score is 1000.

2009 Strategic Vision TQI – Full-Size Pickup Standings
Dodge Ram 1500 – 899 points
Ford F-150 – 883 points
Nissan Titan – 881 points
Chevrolet Avalanche – 877 points
Toyota Tundra – 867 points
Chevrolet Silverado 1500 – 842
GMC Sierra 1500 – 799

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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