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Chrysler June sales down 42%, retail market share up from May.

by Bill Cawthon on

Chrysler Group LLC increases retail market share more than 1 percentage point compared with June 2008

Dodge Challenger sales increase 34 percent compared with June 2008
— Dodge Ram retail sales up 4 percent compared with June 2008
— Jeep Liberty retail sales increase 8 percent year-over-year
Dodge Journey retail sales increase 7 percent compared with June 2008

Chrysler Group LLC today reported more than a 1 percentage point increase in retail market share with June U.S. retail sales of 66,324 units. Retail sales declined 16% compared with the same time period in 2008.

During the month of June, Chrysler Group LLC did not produce any vehicles for fleet sales, which resulted in a fleet sales reduction of 95 percent year-over-year for the same period.

Chrysler Group LLC reported total U.S. sales for June 2009 of 68,297 units, a decrease of 42 percent compared with June 2008. The company finished the month with 195,272 units in inventory, representing a 71-day supply. Inventory is down 56 percent versus June 2008 when it totaled 440,075 units. Overall industry figures for June 2009 are projected to come in at an estimated 9.7 million SAAR.

On June 1, the U.S. Bankruptcy Court approved the sale of the majority of Chrysler LLC’s assets to a new company, Chrysler Group LLC, in alliance with Fiat S.p.A., and on June 10, the transaction closed, forming Chrysler Group LLC. As of June 29, 2009, Chrysler Group LLC has resumed production at eight of its manufacturing facilities.
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Chrysler Group LLC U.S. Sales Summary Thru June 2009
----------------------------------------------------
Month Sales    Vol %          Sales CYTD    Vol %
Model           Curr Yr  Pr Yr  Change       Curr Yr  Pr Yr  Change
-----           -------  -----  ------       -------  -----  ------
Sebring           1,752   5,111    -66%       10,685  48,022    -78%
300               2,917   4,528    -36%       19,299  40,014    -52%
Crossfire            83     189    -56%          318   1,094    -71%
PT Cruiser        1,103   6,216    -82%        8,591  32,830    -74%
Aspen               479     944    -49%        4,963  13,233    -62%
Pacifica            241     307    -21%        1,727   4,195    -59%
Town & Country    7,178   9,833    -27%       43,737  67,806    -35%
CHRYSLER
BRAND        13,753  27,128    -49%       89,320 207,194    -57%
-------          ------  ------    ---        ------ -------    ---
Compass             967   2,075    -53%        5,762  18,393    -69%
Patriot           2,765   4,889    -43%       13,498  36,684    -63%
Wrangler          4,810   6,670    -28%       48,890  46,443      5%
Liberty           3,815   4,993    -24%       23,705  40,910    -42%
Grand Cherokee    3,623   6,054    -40%       23,090  42,793    -46%
Commander           628   1,961    -68%        5,503  16,313    -66%
JEEP BRAND    16,608  26,642    -38%      120,448 201,536    -40%
-------          ------  ------    ---       ------- -------    ---
Caliber           3,538   6,099    -42%       17,307  59,111    -71%
Avenger           2,308   4,187    -45%       14,738  41,453    -64%
Charger           3,489   8,352    -58%       29,461  58,525    -50%
Challenger        1,369   1,024     34%       15,082   1,095   1277%
Viper                20      79    -75%          309     594    -48%
Magnum               28     188    -85%          113   6,249    -98%
Dakota              645   2,443    -74%        6,743  17,379    -61%
Ram P/U          14,478  16,149    -10%       94,516 128,944    -27%
Journey           3,796   5,162    -26%       25,949  22,731     14%
Caravan           5,820  14,214    -59%       41,747  75,805    -45%
Durango             369   1,723    -79%        2,827  14,909    -81%
Nitro             1,471   2,577    -43%        9,885  23,898    -59%
Sprinter            605   1,490    -59%        2,752   8,403    -67%
DODGE BRAND   37,936  63,687    -40%      261,429 459,096    -43%
------  ------    ---        ------ -------    ---
TOTAL CHRYSLER
GROUP LLC    68,297 117,457    -42%      471,197 867,826    -46%
TOTAL CAR   15,504  29,858    -48%      107,314 257,147    -58%
TOTAL TRUCK 52,793  87,599    -40%      363,883 610,679    -40%
Selling Days         25      24                      152     153
------------         --      --                      ---     ---

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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