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Chrysler to cut incentives on selected models

by Bill Cawthon on

Chrysler Group is cutting the incentives on some models because dealers were running low on them after the late July feeding frenzy driven by the “cash-for-clunkers” program. The automaker is also dropping the “Double Your CA$H for Your Old Car” advertising message due to uncertainty about the continuance of the government incentive program.

The new advertising campaign will be called Summer Clearance. According to spokeswoman Kathy Graham, Chrysler is “focusing around product if Cash for Clunkers doesn’t stay.” Graham added that most incentives will remain the same with cash rebates or low-rate financing.

The incentives to be reduced tomorrow include:

• Chrysler Sebring and Dodge Avenger: $4,500 consumer cash drops to $3,500 consumer cash.

• Dodge Nitro and Jeep Liberty: $3,500 consumer cash changes to $3,000 bonus cash that goes to dealers.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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