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Brampton landed the Alfa

by David Zatz on

The Brampton Guardian reported that  Automotive Compass has stated that the Alfa Romeo 169 sedan will definitely be built in Brampton. The news was fairly predictable given that the E-segment car will be built on the LX platform, and will have fairly limited sales. The top of the line sedan was originally to be produced in Italy.

200C

The Alfa Romeo 169 may sell against the Chrysler 300C, Dodge Charger, and, if it continues, the Dodge Challenger. The car will, according to the Guardian, sell for over $60,000, with targets of under 15,000 sales per year.

Fiat told a supplier that it planned to build the car at Brampton through 2018.

It appears that the 169 will not be based directly on the large LX cars, but on the shorter-wheelbase Challenger/200C platform. One or more of the currently projected Chrysler and Dodge vehicles may be dropped to make room, or the plant may gain flexibility when it changes over.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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