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Chryslers will be built at former Bertone plant

by Bill Cawthon on

Chrysler Group CEO Sergio Marchionne announced the some Chrysler vehicles will be built at the plant Fiat recently acquired from the former Carrozzeria Bertone.

Marchionne would not specify the exact models to be built at the plant in Grugliasco, near Turin, but sources say production could begin as early as 2011. A leading candidate would be the replacement for the European version of the Chrysler 300C which is due that year. Currently, the 300C for the European market is built by Magna Steyr in Graz, Austria. Magna Steyr also builds the Jeep Grand Cherokee. The contracts for both vehicles end next year and renewal may not be an option as Magna International, parent company to Magna Steyr, will likely be the majority owner of former GM German subsidiary Opel.

Marchionne also said a new, five-year business plan for Chrysler will be released in November.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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