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Chrysler brands split for 2010

by David Zatz on

The three Chrysler brands are getting further apart for 2010, starting with different incentive plans. At Dodge, prices have been cut, which the division hopes will raise demand without the need for strenuous rebates. Dodge is providing up to $2,000 in rebates on 2010 models, through November 2.

At Chrysler, buyers can choose between a combination of 0% financing (on three-year or shorter loans) plus a $1,000 rebate, or a total $2,000 rebate; while at Jeep, buyers can get the 0% financing for three years, or up to $3,000 in rebates plus a thousand-dollar owner loyalty rebate. These all apply to 2010 models only; for 2009 models, all Chrysler brands are providing 0% financing for up to 6 years, or up to $4,500 in rebates.

While Chrysler sales fell sharply for September, the company had slashed its advertising and CEO Sergio Marchionne said the low sales should not be considered an indicator of future results, indicating that the company was simply regrouping. Many dealers were short on key vehicles, and those with the sharpest sales declines tended to be the ones that sold best during the government “clunkers” program.

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