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Chrysler showcasing four SEMA vehicles (updated)

by David Zatz on

Four Mopar-customized vehicles will steal the show next month at the Specialty Equipment Market Association (SEMA) show in Las Vegas. Mopar’s in-house team of creative customizers developed a slew of high-performance image vehicles that feature the brand’s innovative performance parts and accessories.

“The aftermarket is not an after-thought in our design studio,” said Ralph Gilles, President and CEO–Dodge Car Brand and Senior Vice President–Product Design, Chrysler Group LLC. “Our vehicles are designed and built by the same passionate automotive enthusiasts within our company who are designing and engineering new Mopar parts and accessories for vehicles in our product pipeline.”

Lower Forty

Led by Mark Allen, Head of Jeep Design, Chrysler Group LLC, the Mopar design team developed four head-turning vehicles for next month’s SEMA show.

The Dodge Challenger 1320 began life as a Mopar Drag Pak Dodge Challenger. The current Drag Pak option is a light-weight, stripped-down, race-only, special-order version of the Dodge Challenger designed for competitive drag racing.

Dodge Challenger 1320

For the street-legal design, Mopar’s design team took the vehicle back to its roots with styling reminiscent of vintage Mopar muscle, updated with today’s technology. The Dodge Challenger 1320 image vehicle, named for the 1,320 feet on a quarter-mile drag strip, features Mopar’s 426 cubic-inch, all-aluminum, HEMI® V-8 crate engine that generates 556 horsepower. Mopar’s long-tube headers and exhaust system allow the cubic inches to breathe. Electric cutouts allow the exhaust to bypass the muffler system, which exits through custom side pipes for added rumble at the dragstrip. Power is put to the ground via a six-speed manual transmission through a custom Dynatrac rear housing with Mopar Dana 60 internals and a selectable, ARB locking differential. Mopar police wheels, widened in the rear, are strapped with Nitto street-legal drag radials to provide extra grip at launch. A four-corner, adjustable coil-over kit is provided by Mopar as an option for the Dodge Challenger, to improve the handling under loads of 556 horsepower and 540 lb.-ft. of torque.

Following Mopar’s high-impact color heritage, the design team layered the 1320 in Acidic Hue, a non-metallic yellow paint and added matte black graphics. The body is lightened with the following carbon-fiber components from Mopar’s design team and Seibon:

• Bulged hood with HEMI scoop
• Front spoiler
• Grille panel/headlamp surround

The interior is equipped with bare necessities–Dodge Viper seats, a sport steering wheel and a Hurst shifter. The rear seat, center console and radio have been removed in order to reduce vehicle weight and maintain the 1320’s no-nonsense theme.

For a larger graphic, see our Dodge Challenger page.

Mopar Dodge Ram Bianco Image Vehicle: A Stylish, Luxury Pickup Truck

The Dodge Ram Bianco started life as a 2009 Dodge Ram 1500 Sport with a 5.7-liter HEMI V-8. The Dodge Ram is modified to reflect an upscale feel and appearance with the aid of Mopar performance parts and accessories. Colors, textures and accessories are combined in a manner that showcases the sophisticated side of the Dodge Ram 1500.

Exterior modifications include a Mopar hard tonneau that adds a classic, sporty appearance. The inside of the truck bed features Mopar’s bed rug–a plush, yet washable carpet. For the exterior, a Mopar body kit and modified Mopar fender flares give a unique, sophisticated look. The stance is aided by a Ground Force lowering kit that not only lowers the vehicle, but also provides excellent ride and handling. The Dodge Ram Bianco is layered in several coats of Arctic Ice pearl paint that give it a rich appearance. Holding true to the upscale theme, Mopar’s 22-inch wheels are painted in a matching, high-contrast design. Performance upgrades include a Mopar cold-air intake and a throaty Mopar dual exhaust with just enough growl to let you know there is something powerful under the hood.

The exterior theme continues through the interior. White and black Katzkin seats with matching door trim set the stage for a high-class ride. Piano Black and Arctic Ice accents add to the luxurious theme. For sound, Mopar contributed a Kicker audio system consisting of an audio amplifier, a powerful subwoofer and upgraded speakers.

Jeep Wrangler Overland camper

Mopar Jeep Wrangler Overland Image Vehicle: A Stop-anywhere, Camp-anywhere Jeep

The Mopar design team took a 2009 Jeep Wrangler Unlimited Rubicon and turned it into a mobile “on-the-go” self-contained campsite. To increase cargo capacity for hauling gear, the Jeep Wrangler Overland’s rear seats are replaced with a large, flat, rubberized utility floor. Mounted to the cargo rack is an all-new ARB two-person Simpson II rooftop-mounted tent and touring awning.

Enhancing off-road travel is an American Expedition Vehicles’ (AEV), Nth Degree, 3-inch suspension lift and a Full Traction rear sway bar. The lift allows aggressive 35-inch tires mounted on 17-inch steel Mopar winter/off-road wheels to fit under the Jeep. Additional off-road protection at the front and rear is provided by AEV steel bumpers and for added security, a Warn 9.5ti winch.

For more details and larger photos, see our Jeep Wrangler Unlimited page.

Jeep Wrangler Overland camper

Mopar Jeep Lower Forty Image Vehicle: An Extreme Trail Rig with 40-inch Tires

The Jeep “Lower Forty” takes the Jeep Wrangler platform to a new extreme. The vehicle is equipped with massive 40-inch x 13.5-inch tires mounted on Mopar’s 20-inch forged-aluminum wheels. Mopar added aggressive wheels and tires to a stock, two-door Jeep Wrangler Rubicon without the use of a suspension lift. The team’s goal was to achieve added ground clearance without dramatically altering the vehicle’s center of gravity.

Jeep Wrangler rock climbing lower forty

Mechanical upgrades came directly out of the Mopar catalog. The Jeep “Lower Forty” features an all-new 5.7-liter HEMI® V-8 engine and a Getrag 238 six-speed manual transmission. Powertrain installations were handled by Burnsville Off-Road using an AEV 5.7-liter HEMI V-8 conversion kit. The Mopar-supplied Dana 44 front axle and a Dana 60 rear axle, fitted with 5.38 gears and ARB air lockers, were assembled by Dynatrac.

For more details and larger photos, see our Jeep Wrangler page.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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