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Marchionne: Sterling Heights plant will close in 2010

by Bill Cawthon on

Dashing hopes that refreshes of the Chrysler Sebring and Dodge Avenger indicated company executives were re-thinking the closure of the Sterling Heights Assembly Plant, Chrysler CEO Sergio Marchionne says the plant will be shuttered at the end of 2010 as originally planned.

Marchionne said he has ruled out major refreshes to the two sedans, which never met their sales targets, meaning there is no new product for the facility which employees about 1,300 workers.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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