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Chrysler five-year plan in progress

by David Zatz on

Chrysler’s five year plan is being unveiled, with a limited-entry webcast on Chrysler LLC’s corporate web site, constant updates at Automotive News, and frequent updates here at allpar.com. The plan will take around five hours to describe.

The plan is for a complete repackaging of all current vehicles, with new options mixes, by the end of the fourth quarter of 2009. A complete overhaul of branding, marketing, positioning, and point of sale is to be completed by the end second quarter of 2010.

Follow our regularly updated page at http://www.allpar.com/corporate/chrysler-group/five-year-plan.html


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