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Dodge Challenger sales weighted to V8, black

by David Zatz on

A chart sent in by Mike V. on Allpar’s Dodge Challenger page shows that Dodge Challenger buyers tended to buy the V8 model despite the V6 Challenger SE’s low starting price. Indeed, the Challenger SRT8 cars were more popular than the SE. Somewhat less than half the Challengers sold were the V8-powered R/T model.

2009 Dodge Challenger SE

2009 Dodge Challenger SE

The numbers reveal that selling a six-speed manual transmission yielded surprisingly good results, with over 9,000 takers – around 29% of sales, and 39% of V8 sales (the manual transmission is not available with the V6).

Dodge has already dropped the four-speed automatic, and is reportedly set to install the 280-horsepower Pentastar V6 as the base engine in calendar-year 2010, which may help sales of the Challenger SE; but the use of the upcoming 6.4 liter Hemi engine, which will feature cylinder deactivation, may also spur future SRT8 sales.

Challenger SE buyers were more likely than the V8 buyers to get Inferno Red, while SRT8 buyers tended to prefer Brilliant Black and Hemi Orange (the former also popular on the SE; the latter was V8-only). Some color choices were driven by availability, with the SRT8 not available in deep water blue, dark titanium, inferno red, or white, and the SE not available in Hemi Orange or B5 Blue.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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