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Dodge Journey mailing, deals sent

by David Zatz on


Dodge has arranged heavy publicity for the neglected but popular Dodge Journey, with over 250,000 targeted letters arriving in early November. The package includes postcards and various offers, including a $25 debit card for a test drive, and cash back for both Chrysler owners and defectors from other brands. People who get the offer can forward it to friends who can then register for a $500 cash allowance.  The promotion is good through the end of January, 2010.

The mailing is targeting current owners, owners of Saturn and Pontiac vehicles, and owners of key competitor vehicles.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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