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International products: Chrysler to remain

by David Zatz on
Distribution. Most of the international outlets are joined with Daimler. Sales will be integrated into the Fiat organization in Latin America and Europe to provide full support. In Asia, Chrysler has been more self sufficient and will provide its distribution structure to Fiat.
International product development. Jeep will be expanded in international market. Chrysler and Dodge have been spread thinly. In the future, a global portfolio of vehicles will cover 2/3 of global market segments with powertrains that reflect international demand. There will be B and C segment hatchbacks, minivans, and CUVs for Dodge and Chrysler, which will dovetail with Jeep vehicles.
Both Lancia and Chrysler have similar problems, including incomplete portfolios, limited distribution, low brand recognition. The alliance can selectively used either the Lancia or Chrysler brand in any given market for a better focus — with a full market portfolio in each market. The Dodge and Ram brands will continue in appropriate markets as regional or niche brands. Chrysler models will be offered to Fiat for distribution under Fiat brands to give Chrysler access to more volume. Chrysler Australia will move to Iveco.
Financial services are already moving from Daimler.
Jeep expansion will include five global models.

Distribution. Most of the international outlets are joined with Daimler. Sales will be integrated into the Fiat organization in Latin America and Europe to provide full support. In Asia, Chrysler has been more self sufficient and will provide its distribution structure to Fiat.

International product development. Jeep will be expanded in international market. Chrysler and Dodge have been spread thinly. In the future, a global portfolio of vehicles will cover 2/3 of global market segments with powertrains that reflect international demand. There will be B and C segment hatchbacks, minivans, and CUVs for Dodge and Chrysler, which will dovetail with Jeep vehicles.

Both Lancia and Chrysler have similar problems, including incomplete portfolios, limited distribution, low brand recognition. The alliance can selectively used either the Lancia or Chrysler brand in any given market for a better focus — with a full market portfolio in each market. The Dodge and Ram brands will continue in appropriate markets as regional or niche brands. Chrysler models will be offered to Fiat for distribution under Fiat brands to give Chrysler access to more volume. Chrysler Australia will move to Iveco.

Financial services are already moving from Daimler.

Jeep expansion will include five global models.

These plans contrast with major media predictions based on “leaks.”

For more and for updates, see the Five Year Plan page.


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