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New Chrysler logo

by David Zatz on

Chrysler filed a new trademark, as Allpar reported in early October (Autoblog kindly noted the earlier report), which incorporates the word “Chrysler,” rather than the round logo, into a new, streamlined wing design. The design is somewhat less ornate and probably less expensive to manufacture. The colors may be changed, as they are not claimed as part of the mark.

The older wing is shown below for reference:

Jalopnik posted a graphic history of Chrysler logos, using Allpar’s history of Chrysler logos (with permission).

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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