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Chrysler US sales fall 25%; inventory stays low

by Bill Cawthon on

Chrysler Group market share increased compared with October 2009

  • Dodge Journey sales increased 93% compared with the same time period last year
  • Dodge Avenger sales increased 51% versus November 2008
  • Chrysler Sebring Sedan sales increased 84% compared with the same time period last year
  • Jeep Brand sales increased 14% compared with the previous month

Chrysler Group today reported sales increases on several models, both year-over-year and month-over-month. The Chrysler Sebring Sedan, Dodge Avenger, Dodge Journey and Dodge Grand Caravan all reported year-over-year sales increases. The Chrysler PT Cruiser, Chrysler Sebring Convertible, Jeep® Commander, Jeep Liberty, Jeep Compass, Jeep Patriot, Dodge Viper, Dodge Dakota and Ram Cab Chassis all reported month-over-month sales increases.

“The company showed some encouraging signs this month, providing a good foundation going forward and reinforcing our promising future which everyone in the company is excited about,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “Consumer confidence is building now that we’ve released our five-year business plan, and we’re showcasing our brands, great products and cool features in new advertising.”

Chrysler Group reported total U.S. sales for November of 63,560 units, increasing its market share to 8.4%. Sales declined 25% versus November 2008. The company finished the month with 176,282 units in inventory, representing a 64-day supply. Inventory is down 56% compared with November 2008. Overall industry figures for November are projected to come in at an estimated 11.0 million SAAR.

Highlights:

  • Jeep Brand sales increased 14% compared with October 2009. Jeep Commander, Jeep Liberty, Jeep Compass and Jeep Patriot all posted increased sales versus October 2009.
  • Chrysler Sebring Sedan increased sales 84% (2,674 units) compared with November 2008. Chrysler PT Cruiser and Chrysler Sebring Convertible both posted sales increases versus last month.
  • Dodge Journey sales increased 93% (5,434 units) versus the same time period last year, Dodge Avenger saw sales increase 51% (3,571 units) compared with November 2008, and Dodge Grand Caravan sales increased 35% (8,171 units) versus November 2008. Dodge Viper increased sales compared with the previous month.
  • Dodge Dakota and Ram Cab Chassis vehicles both posted sales gains compared with October 2009.

In November, overall Mopar U.S. net sales were consistent with last month’s sales. Compared with the same time period last year, Mopar accessory sales per new unit were up 8% while service contracts per new unit sold increased 7%. Mopar sales for Remote Start are up 20% versus 2008.

Later this month, Mopar will begin taking orders for FLO TV, a feature that offers Chrysler, Jeep, Dodge and Ram buyers live, mobile television. Chrysler Group LLC will be the first automaker in the U.S. to offer live, mobile TV.

Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 3,044 2,891 5% 23,023 68,091 -66%
300 1,918 3,423 -44% 34,154 58,645 -42%
Crossfire 0 92 -100% 499 1,911 -74%
PT Cruiser 310 3,597 -91% 17,205 49,087 -65%
Aspen 58 2,013 -97% 5,964 20,739 -71%
Pacifica 0 544 -100% 1,955 6,771 -71%
Town & Country 7,214 7,457 -3% 76,093 110,411 -31%
CHRYSLER BRAND 12,544 20,017 -37% 158,893 315,655 -50%
Compass 474 880 -46% 10,826 24,124 -55%
Patriot 1,929 2,461 -22% 28,673 53,057 -46%
Wrangler 4,896 6,140 -20% 75,246 77,567 -3%
Liberty 3,516 4,171 -16% 38,894 62,382 -38%
Grand Cherokee 3,085 5,203 -41% 46,231 68,174 -32%
Commander 1,439 1,447 -1% 11,021 25,506 -57%
JEEP BRAND 15,339 20,302 -24% 210,891 310,810 -32%
Caliber 412 2,755 -85% 30,809 81,262 -62%
Avenger 3,571 2,362 51% 35,123 59,913 -41%
Charger 3,404 5,478 -38% 54,378 91,953 -41%
Challenger 2,040 3,364 -39% 23,316 14,821 57%
Viper 43 61 -30% 438 1,020 -57%
Magnum 0 48 -100% 113 6,881 -98%
Journey 5,434 2,815 93% 46,954 42,822 10%
Caravan 8,171 6,055 35% 82,103 116,822 -30%
Nitro 1,164 1,804 -35% 16,235 34,332 -53%
Durango 29 1,662 -98% 3,492 19,985 -83%
DODGE BRAND 24,268 26,404 -8% 292,961 469,811 -38%
Dakota 663 1,760 -62% 10,072 24,343 -59%
Ram P/U 9,787 15,538 -37% 165,254 229,222 -28%
Sprinter 959 1,239 -23% 6,808 13,468 -49%
RAM BRAND 11,409 18,537 -38% 182,134 267,033 -32%
TOTAL DODGE 35,677 44,941 -21% 475,095 736,844 -36%
TOTAL CHRYSLER GROUP LLC 63,560 85,260 -25% 844,879 1,363,309 -38%
TOTAL CAR 14,432 20,475 -30% 201,855 385,590 -48%
TOTAL TRUCK 49,128 64,785 -24% 643,024 977,719 -34%
Selling Days 23 25 280 282

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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