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Dodge fratzog proposal

by David Zatz on

Allpar reader johnb300m developed this proposal for the new Dodge logo in a CAD program; it’s a stainless fratzog in a translucent plastic lens on a chrome plated plate. He thinks – and we agree – that it would be sharp on the new Dodge cars, which are seeking a new non-Ram logo.

Dodge used the fratzog, as the rocket-shaped logo is called, from 1962 to 1976, encompassing Dodge’s glory years for muscle cars. It was reportedly named by the designer, who was told it had to be called something. (History of Dodge logos)

Dodge fratzog

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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