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Jeep ranks No. 1 in resale value

by Bill Cawthon on

When it comes to keeping its value, Jeep is the top brand according to Kelley Blue Book. he iconic Jeep brand ranks as the top domestic brand in

According Kelley Blue Book’s annual kbb.com 2010 Residual Value Study, new 2010 Jeep brand vehicles will bring 35.7 percent of their original value after five years. that’s more than three percent above the industry average.

“This achievement is a testament to the strength and heritage of the Jeep brand,” said James Bell, an executive market analyst for Kelley Blue Book. “The word ‘Jeep’ has long stood for strength, portraying the vision of what a Jeep is, and what it can do. The Wrangler has, and continues to be the backbone of this marque, drawing a strong and loyal following, helping to maintain its value.”

Though eight of the top ten brands in the study declined when compared to their 2009 values and the industry average dropped 1.6 percent. Jeep’s resale value improved 2.8 percent for 2010.

“We are pleased that the Jeep brand has been recognized by Kelley Blue Book for earning the highest resale value among domestic brands, and that Jeep has improved significantly in a difficult year that has seen the industry decline,” said Mike Manley, President and CEO of the Jeep brand. “The Jeep brand’s high resale value is a testament to a legendary, iconic brand that provides consumers an array of SUVs that deliver a unique blend of freedom and adventure, capability, best-in-class claims and value.”

Thanks to Mike’s Totally Free Jeep News Now for the tip!

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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