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Chrysler revamps brand websites

by Bill Cawthon on

The Chrysler, Dodge, Jeep and Ram Truck websites have a new look as well as new interactivity. The Dodge website, for example, invites you to check out the Charger Experience with images and short movies, some of which actually feature the new Charger and a classic Charger.

I realize I am far outside the demographic at which the Charger Experience is aimed, but I sure would have liked to have seen more of the car! I’m sorry, but watching a couple of kids shopping for funky clothes just doesn’t make me want to run down to my local Dodge dealer for a tire-smoking HEMI Charger.

Allpar fans might recall a similar campaign involving a certain French-Canadian singer and a now-departed Chrysler model. It didn’t work out too so very good.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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