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Chrysler UK surprise: 300C revisions

by David Zatz on

Chrysler UK’s “1.1.2010” web site turned out to be about the 300C after all – but the changes were not as extensive as observers had assumed they would be. Rather than launching a new model, as a reader pointed out, the changes refer to price cuts and trim levels.

The 300C now comes with the Mercedes 215/218 bhp 3.0-litre V6 diesel engine (376 lb ft of torque) standard, while the SRT-8 has its usual 425bhp 6.1-litre V8 petrol with 420lb ft of torque. With the diesel, 0-62.5 comes in 8.6-8.7 seconds (the base SE has a 215 hp version while the others have a slightly faster 218 hp engine); the SRT8 does it in five seconds flat. All 300C models come with an automatic transmission.

The entry-level SE, if it can be called that with its standard features, starts at £23,995 (around US$38,703), which is £3,605 less than the current base model, although equipment levels differ. The SE has standard leather trimmed seats, stability control, anti-lock brakes, front, rear and side-curtain airbags, heated front seats, dual zone climate control, ambient lighting, front fog lamps and front and rear parking sensors as standard.

Other kit includes Xenon headlamps, rain-sensing wipers and 18-inch alloys.

SR trim starts from £24,995 and adds auto-dimming rear view mirrors, an upgraded sound system, satellite radio, navigation system, and Bluetooth.

With the SE diesel, Chrysler claims a 35 mpg combined figure, 34 mpg for the slightly more powerful diesels on other models (EC estimated mileage with Imperial units; 42 USA mpg).

Touring models are essentially the Dodge magnum with Chrysler front end styling and interiors; they continue for 2010 with the diesel only, in Touring and SRT Design Touring specification. The SRT Design model uses the same diesel engine.

No gasoline engines are available except the 6.1 Hemi, which is only on the SRT-8 model.

SRT-8 costs from £27,995 and adds body coloured mirrors and door handles, chrome detailing, wheel arch extensions, 20-inch alloys, sports seats and carbon fibre interior details, along with the 6.1 liter Hemi V8 gas engine. The SRT-8 has uprated brakes, a powered sunroof, plus tuned steering and suspension. (Thanks, reader who did not provide their name.)

At the same time, Chrysler has dropped some unpopular models, including the Sebring and Sebring Convertible. Dodge dropped the Avenger, and Jeep dropped the Compass and Commander. The lineup for Chrysler is now selling just the 300C and Grand Voyager; Dodge is selling Nitro, Caliber, and Journey. This may change after the upcoming Sebring redesign.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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