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Jeep Wrangler is Four Wheeler’s best 4×4 of the decade

by David Zatz on

Four Wheelerhas named the Jeep® Wrangler Rubicon and Wrangler Unlimited Rubicon the Best 4×4 Vehicle of the Decade, while calling out the four-door Wrangler Unlimited Rubicon as the decade’s most significant 4×4 vehicle.

“Jeep vehicles have earned many awards in the almost 70-year history of the iconic brand, but few have been as prestigious as these accolades from the editors at Four Wheeler magazine,” Mike Manley, President and CEO—Jeep Brand, said. “Jeep Wrangler Rubicon is clearly the most capable production vehicle on the planet and, in four-door Unlimited form, families can enjoy the combination of capability, freedom, space and comfort that only Jeep can provide.”

In recognizing the 2007-present Jeep Wrangler and Wrangler Unlimited Rubicon as the Best 4×4 of the Decade, Four Wheeler editor Doug McColloch said, “The JK (current version) Wrangler represented a big step up in on-road ride and handling for Jeep’s flagship ride, yet it’s off-road capability wasn’t compromised in the least. If anything, it was only enhanced. Considering how competent in the dirt the previous-generation TJ was, that was no small feat for Chrysler engineers to pull off. But somehow they managed to do it, creating the decade’s best four-wheel drive in the process.”

Editor Sean Holman said, “ (The decision to produce a four-door Wrangler) will probably go down in history as one of the smartest product moves any automotive company has ever made. From a Jeep customer perspective, the four-door was pure genius, opening up the sport of ‘Jeeping’ to families. No longer would you have to choose your kids or your gear. It also made the Jeep brand accessible to people who have always loved the idea of a Wrangler, but never thought the vehicles were large enough or functional enough to fit their lifestyle and/or needs.”

The four-door Wrangler Unlimited model accounts for 59% of Wrangler sales; the Jeep brand has the highest resale value among all domestic brands

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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