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New Chrysler ad features vintage cars

by David Zatz on

Chrysler LLC today introduced a new 60-second ad from new agency Fallon, featuring Chrysler’s Airflow, 300, 1968 Charger, Jeep Wagoneer, 1984 minivan, and modern cars.

The “Coming Home” campaign was created in response to requests from dealers, as well as research showing that many are not aware that the Chrysler Group is not bankrupt and has products. The ad’s story follows a man coming home with a leather travel bag in a mix of vehicles through time.

The ad will air on:

Jan 1 – Rose Bowl, ABC, Outback Bowl, ESPN, and Sugar Bowl, Fox
Jan 2 – Liberty Bowl, ESPN, Jan 2 – Liberty Bowl (Repeat), ESPN2
Jan 4 – Fiesta Bowl, Fox

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