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New Chrysler ad features vintage cars

by David Zatz on

Chrysler LLC today introduced a new 60-second ad from new agency Fallon, featuring Chrysler’s Airflow, 300, 1968 Charger, Jeep Wagoneer, 1984 minivan, and modern cars.

The “Coming Home” campaign was created in response to requests from dealers, as well as research showing that many are not aware that the Chrysler Group is not bankrupt and has products. The ad’s story follows a man coming home with a leather travel bag in a mix of vehicles through time.

The ad will air on:

Jan 1 – Rose Bowl, ABC, Outback Bowl, ESPN, and Sugar Bowl, Fox
Jan 2 – Liberty Bowl, ESPN, Jan 2 – Liberty Bowl (Repeat), ESPN2
Jan 4 – Fiesta Bowl, Fox

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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