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60 day trade-in: Chrysler starts the minivan pledge

by David Zatz on

People who trade in a competitive product for a 2010 Chrysler Town & Country or Dodge Grand Caravan minivan can drive the vehicle ‘risk-free’ for 60 days, giving competitive owners the peace of mind to ‘try us again,’ according to a Chrysler release today.

“The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want new buyers to see why,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “Roughly 67% of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That’s a testimonial that is earned by building the best minivan year in and year out.”

Through March 31, people who trade in a competitive vehicle qualify for the “Minivan Pledge.” If a customer isn’t completely happy with the purchase of their 2010 minivan, they can return the vehicle to the selling dealer, no questions asked. (See a local dealer for full program rules).

Diaz said, “Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The ‘Minivan Pledge’ gives consumers peace of mind to know they purchased the best minivan for their families.”

The 2010 Dodge Grand Caravan SE starts at $23,995, including destination. The Chrysler Town & Country LX starts at $26,745.

See a minivan being built

Chrysler invented the modern minivan in 1984 and the first luxury minivan in 1989, and has sold more than 12 million minivans. Since 1984, Chrysler has introduced 65 minivan-first innovations – more than any other company – including: front-wheel drive, standard driver-side air bag, four-wheel anti-lock brakes, child safety locks on sliding doors, integrated child safety seat, the first electric minivan (EPIC in 1995), dual zone temperature control, driver-side sliding door (fourth door), first to offer Flexible Fuel Vehicle (1998), power liftgate, power sliding door obstacle detection system when opening and closing, three-zone temperature control system, Stow ‘n Go® seating and storage system, six-speed transmission, dual DVD system that can play different media at the same time and rear back-up camera. (Thanks to Jason Demonto for the heads up)

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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