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Chrysler January sales down 8 percent

by Bill Cawthon on

Chrysler Group LLC today announced January U.S. sales data continues to show improvement, following two quarters of increasing share. The popular Dodge Journey, which in 2010 delivers more excitement, functionality and value, posted year-over-year gains for the third consecutive month. In addition, the Jeep® brand saw half of its line-up improve sales year-over-year, reinforcing the Jeep brand’s heritage as the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys.

“The company continues to make positive strides each month and that trend continued in January,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “With refreshed products and all-new models hitting the marketplace this year, Chrysler Group employees and dealers are excited to share with consumers all the good things happening in 2010.”

Chrysler Group reported total U.S. sales for January of 57,143 units. U.S. sales decreased 8 percent compared with the same period last year (62,157 units). Inventory (172,803 units) is down 52 percent compared with January 2009 (359,980 units), representing a 73-day supply. Overall industry figures for January are projected to come in at an estimated 10.9 million SAAR.

January Brand U.S. Sales Highlights

Dodge Brand sales up 1 percent compared with the same time period last year
Dodge Journey sales increase year-over-year for the third month in a row
Dodge Nitro sales climb 13 percent compared with the previous month
Ten Chrysler Group vehicles saw year-over-year sales increases in January:
Chrysler Brand vehicles included the Sebring Sedan, Sebring Convertible and the world’s first luxury minivan, the Town & Country
Jeep Brand vehicles were the Jeep Compass, Grand Cherokee and Commander
Dodge Car vehicles included the Caliber, Avenger, Journey and Grand Caravan, with more minivans sold to date than any other minivan in the United States
Dodge Dakota sales up 61 percent versus the previous month

Model Jan 09 sales Jan 2008 % Change
Sebring 3,593 1,943 85%
300 1,654 2,250 -26%
Crossfire 0 43 -100%
PT Cruiser 641 947 -32%
Aspen 24 886 -97%
Pacifica 0 324 -100%
Town & Country 4,531 4,292 6%
CHRYSLER BRAND 10,443 10,685 -2%
Compass 1,244 819 52%
Patriot 1,972 2,114 -7%
Wrangler 4,888 6,362 -23%
Liberty 2,987 3,343 -11%
Grand Cherokee 3,311 3,124 6%
Commander 1,313 1,072 22%
JEEP BRAND 15,715 16,834 -7%
Caliber 2,506 2,400 4%
Avenger 3,134 2,171 44%
Charger 2,125 4,028 -47%
Challenger 1,683 2,757 -39%
Viper 26 127 -80%
Magnum 0 27 -100%
Journey 4,790 3,092 55%
Caravan 4,298 3,219 34%
Nitro 1,368 1,530 -11%
Durango 23 502 -95%
DODGE BRAND 19,953 19,853 1%
Dakota 994 1,459 -32%
Ram P/U 9,957 12,843 -22%
Sprinter 81 483 -83%
RAM BRAND 11,032 14,785 -25%
TOTAL DODGE 30,985 34,638 -11%
TOTAL Chrysler Group LLC 57,143 62,157 -8%
TOTAL CAR 14,721 15,747 -7%
TOTAL TRUCK 42,422 46,410 -9%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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