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Chrysler slides to #4 in Canada for 2009

by David Zatz on

Chrysler slid to an unusual #4 position in Canada for 2009, due largely to bankruptcy publicity and a paucity of cars to sell for part of the year. Chrysler slid 27% in sales and GM slid 29% in sales for the year, while Ford gained 6%, Hyundai-Kia gained 26%, Honda slid 18%, and Toyota dropped 8%.

Despite losing nearly a third of its sales, the mighty General Motors retained first place with 252,715 vehicles, a comfortable lead over #2 Toyota which had 205,115.  Number Three was Ford, which benefited both from smarter financial planning and a nasty whisper campaign; Ford tallied 231,401 sales, beating Chrysler’s 163,166 by a huge margin. Chrysler ended up not only losing its old #2 position but landed close to Hyundai-Kia (149,351) which in the past was a minor player. Honda dropped down below Hyundai with 140,000 sales. No other automaker made it to 100,000.

In 2008, the mighty General Motors had first place with 356,740 vehicles, a comfortable lead over second-best Toyota, which overtook Chrysler with 224,158 compared to Chrysler’s 222,996 sales; Ford was #4 with 219,264 sales while Honda landed 171,357 sales.

(Figures are from Automotive News.)

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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