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Chrysler to spend $500M to start Fiat 500 production at Toluca plant

by Bill Cawthon on

The plant that has been cranking out PT Cruisers for the past decade will soon be producing another iconic automobile.

Chrysler CEO Sergio Marchionne announced the company will spend $500 million to retool the plant for production of the Fiat 500 beginning in late December of this year.

Unlike other most other vehicles that will spring from the merger of the Chrysler and Fiat lines, the 500 will wear a Fiat badge in the U.S. as part of the brand’s return to the North American market. It will be sold and serviced through Chrysler dealerships.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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