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Chrysler Canada sales up 17%, keeps No. 2 spot

by Bill Cawthon on

Chrysler Canada announced sales of 14,045 for month February 2010 (2009: 12,015), an increase of 17% compared with February 2009. Strong traffic at dealerships drove sales at the retail level to an increase of 23, underscoring the enthusiastic response to the current product lineup among Canadians.

Reid Bigland, President and CEO of Chrysler Canada, said, “Our retail sales were up over 20 per cent for the third month running, and we won’t rest till we are at the top of the podium again.”

The Dodge Grand Caravan and Chrysler Town & Country continued their domination with combined sales of 4,415 units, an increase of 47% over last year. This is the seventh consecutive month of year-over-year sales gains for the company’s minivans, which have an astounding 85% market share. The Dodge Grand Caravan was the No. 2 selling nameplate in the country, easily overcoming rivals in the SUV segment, the crossover segment, and the small car segment.

Sales of the Ram pickup surged 88% over the same month last year, with 3,001 units sold (2009: 1,594 units) The Ram was Canada’s No. 5 selling nameplate in February, making Chrysler Canada the only automaker to have two of the top five selling vehicles in the country.

Canada’s No. 1 selling crossover, the Dodge Journey, had its best February ever, with sales of 1,449 units, up 53 per cent over February 2009.

Jeep® brand vehicles experienced another strong sales month, led by an outstanding performance for the Jeep Wrangler. The Jeep Wrangler posted a 66% increase year-over-year on sales of 670 units.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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