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Dodge quietly adds incentive to Challenger

by David Zatz on

Dodge has quietly added a new incentive package to the Dodge Challenger R/T and SRT8, effective March 8, 2010. If the dealer gives the customer $2,000 in Mopar accessories or maintenance contracts, the dealer gets reimbursed by $1,700, making it a shared incentive. The program requires that the customer spend the full $2,000, and service contracts do not appear to be included.

The new program is designed to be subtle, providing incentives without slashing margins or cheapening the cars. Enthusiasts who would normally want to buy extra Mopar accessories can now spend $2,000 without extra charge, increasing the value of the car to the buyer without slamming margins unnecessarily; dealers only have to kick in $300, which might be covered in the profit of selling the accessories. Many Dodge Challenger customers buy accessories.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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