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New dealership signs spotted

by David Zatz on

Thanks to J.P. Joans for snapping these shots; Chrysler is once again testing potential dealership signs, and these are the designs that are currently in the running. The logos are not especially surprising; Dodge will either be black or red (perhaps with the two stripes added later), Ram has two chrome logos and one monochrome, and Chrysler’s name has to co-exist somehow with the new winged logo.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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