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Chrysler Canada sales up 22% over March 2009

by Bill Cawthon on

Chrysler Canada today reported another exceptionally strong sales month, with 19,470 units sold in March, an increase of 22 per cent over the same month in 2009.

For the fourth consecutive month, Chrysler Canada retail sales posted an increase of greater than 20 per cent, with March retail sales gaining 36 per cent for the month.

“We made more records in March than Motown has in the last 10 years,” said Reid Bigland, President and CEO of Chrysler Canada. “Our Ram Trucks, Dodge Grand Caravan, Dodge Journey and legendary Jeep® Wrangler were all big hits last month, posting record sales.”

Sales Highlights

Two of the Top Five-selling nameplates in Canada were Chrysler Canada vehicles: the Dodge Grand Caravan and the Ram pickup.

Sales of the Ram Heavy Duty pickup, the Motor Trend Truck of the Year, helped propel the Ram Truck to its best March ever, with a gain of 101 per cent on sales of 4,841 units.

“Pickup trucks are the second most popular vehicles in Canada,” said Dave Buckingham, Vice President of Sales, Chrysler Canada. “It’s no surprise that with Motor Trend’s 2010 Truck of the Year in our corner, our Ram sales more than doubled in March over last year.”

Canada’s No. 1 selling crossover, the Dodge Journey, posted an all-time sales record in March. Dodge Journey sales rose 66 per cent on 2,239 units sold.

An all-time record for the month of March was also posted by the legendary Jeep Wrangler with 1,160 units sold, an increase of 81 per cent compared with March 2009.

The Dodge Grand Caravan and Chrysler Town & Country continued their impressive sales performance with combined sales up 43 per cent (5,774 units), also an all-time high for the month of March. Better than eight out of every ten Canadian minivan shoppers chose a Chrysler minivan in March.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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