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Chrysler sales up vs. February, down from 2009

by Bill Cawthon on

Chrysler Group announced promising March sales results, posting a 10% increase compared with February 2010. New and improved vehicles had both month-over-month and year-over-year sales increases.

“New products like the 2010 Ram Heavy Duty pickup truck and Dodge Caliber with an all-new interior are resonating with consumers, resulting in increasing sales,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for the Sales Organization. “Consumer confidence indicators are up this month and traffic in dealership showrooms continues to grow.” (Stay tuned for an interview with Mr. Diaz.)

Total U.S. sales for March 2010 were 92,623 units, a decrease of 8% compared with March 2009 (101,001 units) and an increase of 10% compared with last month (84,449 units). Chrysler Group finished the month with a 58-day supply (207,510 units) of inventory, a 41% decline compared with March 2009.

Diaz pointed out, “Last year at this time, the old company was buying market share with high incentives in an effort to stave off bankruptcy; this year consumers are purchasing our products for the quality, value and industry-leading features.”

Ram Heavy Duty pickup truck sales increased 20% from March 2009 and 56% from February.
Chrysler Town & Country and Chrysler Sebring had year-over-year and month-over-month increases
Jeep® sales increased year to year and month to month
Dodge Challenger gained 36% over March 2009 and 50% over February 2010.
Dodge Caliber, newly revised, increased 30% over last month

Chrysler Group LLC U.S. Sales Summary Thru March 2010
Month Sales Vol % Sales CYTD Vol %
Model 2010 2009 Change 2010 2009 Change
Sebring 3,783 2,245 69% 10,536 5,636 87%
300 3,798 4,729 -20% 9,939 9,757 2%
Crossfire 0 50 -100% 0 145 -100%
PT Cruiser 798 2,633 -70% 2,066 4,798 -57%
Aspen 1 788 -100% 27 3,256 -99%
Pacifica 0 304 -100% 0 970 -100%
Town & Country 11,400 8,753 30% 24,580 21,144 16%
CHRYSLER BRAND 19,780 19,502 1% 47,148 45,706 3%
Compass 1,778 1,405 27% 4,933 3,147 57%
Patriot 2,678 2,128 26% 7,636 6,403 19%
Wrangler 8,410 10,000 -16% 19,265 25,450 -24%
Liberty 4,078 4,565 -11% 10,724 11,974 -10%
Grand Cherokee 5,986 4,538 32% 15,911 12,387 28%
Commander 1,463 1,135 29% 4,978 3,185 56%
JEEP BRAND 24,393 23,771 3% 63,447 62,546 1%
Caliber 2,932 3,315 -12% 7,701 8,234 -6%
Avenger 3,093 4,451 -31% 9,669 8,553 13%
Charger 6,220 6,456 -4% 18,708 17,187 9%
Challenger 3,211 2,359 36% 7,039 8,399 -16%
Viper 18 42 -57% 68 216 -69%
Magnum 0 21 -100% 0 72 -100%
Journey 4,642 5,987 -22% 13,571 13,694 -1%
Caravan 7,749 11,358 -32% 21,437 23,580 -9%
Nitro 1,640 1,894 -13% 4,209 5,218 -19%
Durango 1 518 -100% 32 1,531 -98%
DODGE BRAND 29,506 36,401 -19% 82,434 86,684 -5%
Dakota 1,109 1,564 -29% 2,994 4,357 -31%
Ram P/U 17,818 19,328 -8% 38,042 46,619 -18%
Sprinter 17 435 -96% 150 1,296 -88%
RAM BRAND 18,944 21,327 -11% 41,186 52,272 -21%
TOTAL DODGE 48,450 57,728 -16% 123,620 138,956 -11%

COMPANY TOTAL

92,623

101,001

-8%

234,215

247,208

-5%
TOTAL CAR 23,055 23,668 -3% 63,660 58,201 9%
TOTAL TRUCK 69,568 77,333 -10% 170,555 189,007 -10%
Selling Days 26 25 74 75

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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