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Chrysler testing more signs, Express Lane

by David Zatz on

Chrysler is testing new dealership signs near its Auburn Hills headquarters again, seemingly having narrowed it down to two Chrysler options, the red Dodge letters (without stripes), and two Ram heads; Jeep has long been settled.
Express Lane dealership sign

New to the group is the quick oil change system Chrysler has been pioneering, which relieves dealerships of much of the paperwork normally needed, so that customers can get in and out in 10-20 minutes. It’s still a bit longer than most “quick lube” places, but presumably with less likelihood of a holed filter or the wrong fluid; for dealers it’s a way to get customers used to coming by for service and perhaps falling in love with a car on the lot, or discovering another necessary repair or maintenance item. For Chrysler as a whole, having customers go to dealers may help prevent wrong fluid/inept repair/plain ripoff problems as well as snide comments about American cars and Chrysler itself.

Dodge dealer signs
Ram dealer sign
chrysler logo detail from dealer sign

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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