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Chrysler to cap rental fleet sales

by Bill Cawthon on

To preserve residual values, Chrysler will put a limit on its sales to rental fleets. That’s the word from Peter Grady, Vice President Network Development and Fleet.

Speaking to members of the NAFA Fleet Management Association, in Detroit for their national trade show, Grady said the automaker does remain committed to strong commercial and government fleet sales, saying “Our growth will come from large commercial and government markets.”

Grady declined to give specifics about the nature of any cap; Chrysler has been one of the leading suppliers to rental fleets and derived 58 percent of its February sales from the fleet market. Other Chrysler officials have said they would like to see fleet sales accounting for about 25% of total monthly turnover.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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