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Fiat to spin off truck lines, keep cars and Chrysler

by Bill Cawthon on

In a move that caught many industry-watchers by surprise, Fiat will keep its automotive operations and spin off its Iveco large truck and Case New Holland businesses into a new entity, Fiat Industrial S.p.A. Analysts had expected the car business to be separated.

Instead, Fiat CEO Sergio Marchionne said Chrysler will be further integrated into the Italian company’s automotive and light commercial vehicle lines

“We have found in Chrysler the perfect partner and we have been able to agree on some very basic principles. It is a dream that I have had since 2004,” Marchionne said.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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