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Nassau name to replace Sebring?

by Bill Cawthon on

According to dealers and sources inside Chrysler, the replacement car for the current Sebring will also have a replacement name: Nassau, taken from the 2007 Chrysler concept car. There’s only one problem: According to the U.S. Patent and Trademark Office, the company doesn’t own the name.

Chrysler Nassau

According to federal records accessed this morning, the Nassau trademark for automobiles is owned by Chrysler LLC, the former entity owned by Cerberus Capital Management. Unlike other trademarks, it was not picked up by Chrysler Group LLC, the current incarnation, so it would seem to be part of the assets being liquidated by Old Carco under the supervision of the U.S. Bankruptcy Court.

The most recent Chrysler Group filing for a new name is “Citadel,” the name used for the 2000 concept that inspired the Pacifica. That application was filed in March of this year and was not an assignment of an existing mark from either Daimler AG or Chrysler LLC. The application is so new, it hasn’t even been assigned to a reviewing attorney.

The Nassau trademark could be acquired from Old Carco in plenty of time for the late 2010 rollout, but one wonders what the Citadel might be?

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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