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Ram to have factory spray-on bedliners

by David Zatz on

Ram said that it would begin offering customers a spray-on bedliner option for its 2010 model year pickup trucks. Dealers can order the factory-installed upgrade immediately.

The spray-on bedliner option will be available on all Ram trim levels, cab sizes, and bed lengths with a list price of $450. The Sales Code is XMF, and it will be visible on the Monroney label so customers know it was a factory installation.

Fred Diaz, CEO of Ram, said, “Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers.”

The new Ram Truck factory-installed spray-on bedliners come with a 3-year, 36,000-mile warranty. They offer owners a number of benefits including a 10-pound weight savings over drop-in bedliners; a reduction in noise, vibration and harshness (NVH); chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.

Joe Veltri, Vice President of Product Planning, Chrysler Group, said, “More than 90% of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both.”

Chrysler Group has tested its spray-on bedliners for UV stability and surface adhesion. The protective material is sprayed to a standard thickness of 3mm on horizontal surfaces — including the tailgate — and 2mm on vertical surfaces.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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