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Ram to have factory spray-on bedliners

by David Zatz on

Ram said that it would begin offering customers a spray-on bedliner option for its 2010 model year pickup trucks. Dealers can order the factory-installed upgrade immediately.

The spray-on bedliner option will be available on all Ram trim levels, cab sizes, and bed lengths with a list price of $450. The Sales Code is XMF, and it will be visible on the Monroney label so customers know it was a factory installation.

Fred Diaz, CEO of Ram, said, “Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers.”

The new Ram Truck factory-installed spray-on bedliners come with a 3-year, 36,000-mile warranty. They offer owners a number of benefits including a 10-pound weight savings over drop-in bedliners; a reduction in noise, vibration and harshness (NVH); chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.

Joe Veltri, Vice President of Product Planning, Chrysler Group, said, “More than 90% of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both.”

Chrysler Group has tested its spray-on bedliners for UV stability and surface adhesion. The protective material is sprayed to a standard thickness of 3mm on horizontal surfaces — including the tailgate — and 2mm on vertical surfaces.

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