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2011 Ram to have Outdoorsman model, new navigation

by David Zatz on

Ram dealer sign

The 2011 Ram 1500 will carry on with the same powertrain, but several changes are intended to increase sales, including the previously mentioned factory-installed spray-in bedliner, a new midline navigation system with the hard-drive stereo, and a standard touch-screen stereo with hard drive on Sport models.

The moderately equipped SLT model is expected to be responsible for a full half of sales, with the base ST taking one another fifth, and the rest split between Laramie, Sport, and Outdoorsman. The new Outdoorsman model takes over from the old TRX, and is targeted at customers who hunt, fish, or camp, with added standard features for those activities. Big Horn and Lone Star models will continue as customer-preferred option packages, and the Sport model now has its own price class. An active on demand 4×4 transfer case will be standard on Big Horn, Lone Star, Sport, and Laramie 4x4s.

Monotone Lamarie trucks will be built first without wheel flares, but with a $100 credit; these will be added later and the credit will be dropped.

The Ram will have three new paint colors – deep cherry red crystal pearl (yes, that’s one color), white gold metallic, and deep forest green pearl.

The Ram 1500 has best in class aerodynamic efficiency, triple sealed doors for a quieter ride, class exclusive features such as the Ram Box cargo management system (built only in Warren, Michigan) and heated steering wheel, with optional dual exhaust and crew-cab in-floor storage. The multi-link coil rear suspension greatly increases ride, comfort, and cornering, with only a minimal impact on capacity.

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