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Chrysler April sales zoom 25%

by Bill Cawthon on

Chrysler reported a U.S. sales increase of 25% from April 2010 to April 2009, the best year-over-year percentage sales improvement for the company in almost five years. In addition, the company continued its trend of month-over-month sales increases in 2010, up 3% versus March 2010.

“April was a very positive month for Chrysler Group, with concrete results that highlight the company is on-track and gaining momentum,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for the Sales Organization.

“With competitively priced vehicles that customers want to purchase, the company was able to reduce incentive spending compared with last year, while posting improved sales. But we aren’t resting on this month’s results. We are hungry to continue building on the sales improvements – we are just getting started.”

Total U.S. sales for April were 95,703 units, versus April 2009’s 76,682 units. Chrysler Group finished the month with a 53-day supply of inventory (196,614 units), a 42% decline versus April 2009 (336,913 units). Overall, U.S. industry sales figures for April are projected at an estimated 11.5 SAAR.

Dodge brand sales (38,795 units) were up 61%, excluding Ram.
Dodge Challenger sales (3,713 units) increased 42% and set a new monthly sales record
Dodge Grand Caravan sales (10,435 units) improved 56%
Dodge Avenger sales increased by triple digit percentages
Dodge Charger sales increased 90%
Dodge Caliber sales (3,671 units) were up 44%
Chrysler Brand sales (22,386 units) increased 61%
Chrysler Sebring (sedan and convertible) both posted triple digit percentage increases compared with April 2009
Chrysler 300 sales (4,127 units) were up 40%
Chrysler Town & Country minivan sales (13,367 units) improved 80%
Jeep Patriot sales (2,404 units) improved 21%
Dodge Ram Heavy Duty pickup truck sales improved 13%

Month Sales Vol % Sales CYTD Vol %
Model 2010 2009 Change 2010 2009 Change
Sebring 4,053 1,320 207% 14,589 6,956 110%
300 4,127 2,946 40% 14,066 12,703 11%
Crossfire 0 32 -100% 0 177 -100%
PT Cruiser 838 1,414 -41% 2,904 6,212 -53%
Aspen 1 550 -100% 28 3,806 -99%
Pacifica 0 169 -100% 0 1,139 -100%
Town & Country 13,367 7,443 80% 37,947 28,587 33%
CHRYSLER BRAND 22,386 13,874 61% 69,534 59,580 17%
Compass 1,443 712 103% 6,376 3,859 65%
Patriot 2,404 1,983 21% 10,040 8,386 20%
Wrangler 8,327 9,336 -11% 27,592 34,786 -21%
Liberty 3,490 3,301 6% 14,214 15,275 -7%
Grand Cherokee 3,393 3,600 -6% 19,304 15,987 21%
Commander 588 738 -20% 5,566 3,923 42%
JEEP BRAND 19,645 19,670 0% 83,092 82,216 1%
Caliber 3,671 2,544 44% 11,372 10,778 6%
Avenger 6,000 1,365 340% 15,669 9,918 58%
Charger 8,944 4,703 90% 27,652 21,890 26%
Challenger 3,713 2,619 42% 10,752 11,018 -2%
Viper 19 29 -34% 87 245 -64%
Magnum 0 5 -100% 0 77 -100%
Journey 4,475 4,436 1% 18,046 18,130 0%
Caravan 10,435 6,687 56% 31,872 30,267 5%
Nitro 1,536 1,351 14% 5,745 6,569 -13%
Durango 2 331 -99% 34 1,862 -98%
DODGE BRAND 38,795 24,070 61% 121,229 110,754 9%
Dakota 1,192 878 36% 4,186 5,235 -20%
Ram P/U 13,665 17,903 -24% 51,707 64,522 -20%
Sprinter 20 287 -93% 170 1,583 -89%
RAM BRAND 14,877 19,068 -22% 56,063 71,340 -21%
TOTAL DODGE 53,672 43,138 24% 177,292 182,094 -3%
TOTAL CHRYSLER GROUP LLC 95,703 76,682 25% 329,918 323,890 2%
TOTAL CAR 30,527 15,563 96% 94,187 73,764 28%
TOTAL TRUCK 65,176 61,119 7% 235,731 250,126 -6%
Selling Days 26 26 100 101

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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