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Chrysler relaunches 2011 Grand Cherokee

by David Zatz on

Chrysler celebrated the launch of production of the 2011 Jeep® Grand Cherokee at the Jefferson North (Detroit) Assembly Plant (JNAP), which will soon gain a second shift with 1,080 employees.

Allpar had reporters at the event and will be posting numerous photos later in the week.

“The production launch of the all-new 2011 Jeep Grand Cherokee signals the rebirth of the Chrysler Group,” said Sergio Marchionne, Chrysler Group LLC CEO. “It represents the best of this Company, the direction we’re moving toward producing high quality, technologically advanced vehicles. We are confident the Grand Cherokee will receive the proper recognition for what it stands for when it hits the road in June.”

The nearly 3-million-square-foot assembly plant, located in Detroit, has been the site of Grand Cherokee production since its introduction in 1992. Chrysler Group is the only automotive manufacturer with more than one manufacturing facility in the city of Detroit.

JNAP went through a complete transformation as part of World Class Manufacturing (WCM), an extensive and thorough process to restore all Chrysler Group facilities to their original and maximum functionality. JNAP employees have planned and executed hundreds of projects aimed at improving the work environment, maximizing quality, minimizing waste and preparing for the new product. JNAP is producing the new Grand Cherokee in an all-new flexible body shop that will deliver the most precise body dimensions ever built. In total, Chrysler Group invested $686 million on the Grand Cherokee program, which included investments at the plant.

Full 2011 Jeep Grand Cherokee features and pricing

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